We are delighted by the opportunity to assist your company in the preparation of your social media and Internet marketing plan and the development of your new lead capture and follow up campaigns. We are excited to be able to provide the insights and know-how that translates into increased sales and growth for your business.

The question now is this…

How do you leverage powerful new marketing platforms like online video, social media, mobile devices and automated follow up to generate a dependable flow of well-qualified leads and customers at a reasonable cost? And how else can you grow a program like this incrementally to control costs and get it to pay for itself as much as possible?

We are confident we can help you do just that. The below proposal outlines the approach we recommend and the cost associated with each action.

In summary, your benefits include:

A comprehensive PLAN for your business to leverage Internet marketing, social media, online video, mobile device marketing, automated lead capture and follow up systems to increase sales and grow your business. This plan will include a list of the recommended marketing channels for the program, associated campaigns and a roadmap for adding the channels.
Establishing you as an AUTHORITY in your subject area. This is critical for generating qualified leads through social media.
Building a TRIBE of followers through email, direct mail, mobile marketing and social media that grows organically and sustains your business throughout economic cycles.
A comprehensive automated follow up system that maximizes SALES CONVERSIONS from leads as well as existing customers.
Creating a visible, consistent, integrated PRESENCE across the Web, social media and mobile device platforms that supports your brand and dramatically increases the likelihood that prospects looking for information or solutions pertaining to key related concepts find your business.

Applying an “integrated channel” strategy, our company’s unique approach to online marketing goes way beyond Google. There are thousands of high traffic web sites, blogs, social media sites and hundreds of other search engines like Comcast, MSN, Dogpile, AOL, Yahoo, Bing, etc.

In addition to a wide range of search engines, there are numerous directories, both local and national. By listing your company in these directories we can capitalize on their presence often on the first pages of above mentioned search engines.

The objective is to establish a presence in every relevant channel, engage with prospects and customers on their turf and follow up with them continuously to create deep awareness, interest, social authority and trust.

Please review our proposal. I will set an appointment at your convenience to go through the details and answer any questions. Know that we are flexible and willing to work with you on the budget and timing of these activities.

Thank you for inviting our company to submit this proposal. We believe strongly that your business needs this program that our team can deliver the results and help you realize a significant financial return from online marketing.

Our best,

Bryan Dulaney

President, Kaizen Online Marketing, LLC

484.798.9861

Bryan@BryanDulaney.com

PROPOSAL:

SOCIAL MEDIA & ONLINE MARKETING PROGRAM

Overview

This program represents a strong focus of your marketing dollars into powerful Internet channels, social media, mobile device platforms and automated lead capture and follow up systems. It is a comprehensive plan for establishing your company in these places and coordinating your activities in them to increase your social authority, generate more leads and convert more customers.

The estimated costs cover many hours on our part to research, create, execute and coordinate these activities. However, the end result will be a powerful and comprehensive marketing program that will generate a significant return on investment.

1. Strategic Planning

Before we start building your social media and online marketing program for you, we need to create an initial plan for:

The components—channels and tactics we should use with your markets and how they will integrate with each other,
The content we need to develop (videos, articles, messages, offers, etc.),
The order in which we will introduce each channel,
Estimated costs and target results

It’s likely new opportunities will arise during the course of implementing and managing your program. It’s also likely that some tactics will prove more effective than others. In either case, we will modify the plan accordingly.

One Time Plan: $500 – $1,000

2. Create a Special Report / Coupon Offer to capture leads

An effective way to build leads with whom you can follow up by email, mobile text message—even voicemail or postcards—is to offer something of value for free in exchange for their follow up contact information. Typically, we start with the email address and add other contact data over time, once trust has been established.

We will write a special report / buyer’s guide /coupon offer for your business to give away online in exchange for prospects’ email addresses and set it up for cost-effective, automatic online (or text message) delivery.

Create & Deliver Special Report / Coupon Offer: $500

3. Establish Your Custom Web Presence

As you well know, there is considerable time — as well as expertise — involved in setting in place the building blocks for a successful, ongoing online marketing program that will deliver cost-effective results. Here are the steps we are going to take to get this right from the start:

A. Conduct Thorough Keyword Research

We will identify the appropriate keywords and keyword phrases to include a combination of market descriptions and industry specific terms. Getting this right means laser focusing your ads for increased response.

B. Acquire Strategic Domain Name

A keyword-specific domain name for your Mini-Website is extremely effective in driving traffic.

C. Produce a Search Engine-Friendly Mini-Website

A search-engine friendly mini-Website with lead capture capabilities will position your business to begin building a tribe of followers and supporters [even if you already have a company Web site].

This site will be the initial platform for capturing leads and driving traffic to your business.

D. Create Key Online Directories Profiles

First, we will create your Google Places Profile. This one strategy can bring in a huge amount of targeted traffic. If prominently placed in this area your customers can find you at the top of the search engines.

Next, we will create your profiles on more than 30 local and mobile directories, which will increase the visibility of your mini-Website by linking back to it and driving traffic to it. NOTE: It is critical to keep your directories profiles fresh by submitting additional content each month.

E. Set-up Initial Lead Capture & Follow Up Campaign (Email)

With the opportunity to continue offering new items or potential savings to the same customer, we suggest creating an email campaign with X pre-written messages that can be scheduled and sent over time using an auto-responder. This could be designed to promote other products or services in a logical order and also enable you to send out an announcement about any specials you wish to promote to your list of prospects.

One Time Set-Up: $1,000

Monthly Maintenance & Stay Fresh: $300/month

3. Set up your YouTube Channel and populate it initially

YouTube is the perfect intersection of online video marketing, social media and search engine visibility. We will establish a YouTube Channel for you as your foundation for more video marketing in the future. We will also populate your channel with one, three or six short videos, designed to increase visibility, drive traffic and start establishing you as a credible authority on your subject matter area.

A. Produce Professional Quality Info-Videos

Web video is one of the most powerful online marketing tools. And we have video content and production strategies that allow us to develop, produce and distribute Web video most effectively and affordably.

For your initial YouTube Channel presence, we will script, edit and create one, three or six videos (each one is 30 seconds to two minutes long) with appropriate transitions, call outs, and background music. These info-videos include a specific offer that directs viewers to visit your mini-Website and/or call your phone number.

B. BONUS – Add a video to your Mini-Website

If you choose any one of the initial video packages, we will design one of the videos for your mini-Website main page to explain your Special Report / Coupon Offer and drive viewers to provide their contact information in exchange for the offer.

C. BONUS – Add videos to your Directories Profiles

By adding these videos to your Mini-Website and Directories Profiles, we add social authority, visibility and search engine relevance and start to integrate the components of your program.

YouTube Channel + One Video: $350

YouTube Channel + Three Videos: $650

YouTube Channel + Six Videos: $1,200

4. Set up a WordPress Blog & populate it

Having a blog associated with your mini-Website will powerfully increase search engine relevancy for your mini-Website, thereby adding even more social authority and driving more traffic to it.

People are more comfortable visiting blogs and other social media because they know these channels are not typically sales environments and they will not be pressed to buy something. This allows us to establish and build relationships with them that lead to “word of mouth” referrals and ultimately, sales.

A. Produce three articles and post them to your blog

We will write three professional articles for your blog and post them for you, complete with strategic keywords, which will help them get found in search engines. Each of the articles will link to your mini-Website, adding further relevancy to it.

B. Post videos to your blog

We will also post videos to your blog, i.e., those we produced for your YouTube channel—if you chose a package with more than one video.

WordPress Blog + Initial Articles & Videos: $750

5. Set up your Facebook Page, populate it and get friends

Your Facebook page is a must-have social media presence. If Facebook was a nation, it would be the third most populous nation in the world behind China and India. And if you think Facebook is only for young people, keep in mind the fastest-growing demographic is women ages 35-64.

In this setup package, we will establish your Facebook presence, populate it with posts and manage it for the initial month. This includes daily posts and basic friend-building activity. (Ongoing management of your Facebook page and accelerated friend-building is also available. See details in the Ongoing Management & Expansion section below.)

Facebook page + First Month Posts & Friends: $750 – $1,000

6. Set up your Twitter Feed and generate followers

Your Twitter Feed is another must-have social media presence. With 200,000,000 members, it has significant impact on your social authority score, building your tribe and generating leads and customers. Also, Twitter itself is a formidable search engine, hosting some 24,000,000,000 searches per month—more than Yahoo! And Bing combined.

We will set up your Twitter account, add members you follow and attract followers. During the initial month, we will tweet each day on your behalf and continue to build your group of followers. (Ongoing management of your Twitter Feed and campaigns to add more followers is also available. See details in the Ongoing Management & Expansion section below.)

Twitter Feed + First Month of Daily Tweets: $500 – $750

7. Set up your LinkedIn Profile and generate connections

A LinkedIn Profile is another must-have social media presence. LinkedIn is a powerful channel for creating social authority and driving traffic and leads, especially through referrals from other businesses that serve similar markets as yours or offer complementary products/services.

We will establish your LinkedIn Profile and manage it for the initial month as part of this package. This means we will establish connections with other key LinkedIn members, post messages 3x per week and begin to generate leads and referrals.

If you prefer a more aggressive package, we can target 500 connections and 5 leads in the first month. Leads will be individuals or businesses interested in your products/services or referrals of same.

LinkedIn Profile + Month of messages and connections: $750
LinkedIn Profile + Month of messages, 500 connections, 5 leads: $1,000

8. Automated Text Message Follow Up Campaign

In addition to the automated email follow up campaign we set up for you in conjunction with your mini-Website, we will also set up an automated text message follow up campaign for your business designed to appeal to mobile phone-using prospects.

We will develop the offer, write the text messages for the follow up campaign and set up the automatic system. We will also integrate the system with other channels like your Twitter feed where appropriate.

Automated Text Message Follow Up Campaign: $750

9. Video and Article Burst Campaigns

Once we have established your presence through your mini-Website, YouTube Channel, directories, blog, Facebook page, Twitter Feed and LinkedIn Profile, it is very effective to create occasional bursts of content and activity to increase visibility and drive traffic. We do this though online video and article campaigns—specifically called Gold and Premium campaigns.

These campaigns rely on a content strategy that emphasizes Q & A format videos that align with terms and solutions your prospective customers search for online. We create ten (Gold package) or 20 (Premium package) videos and articles and distribute them to scores of video hosting sites and articles which drive traffic back to the lead capture mechanism we have built in your mini-Website. The other videos include thank you videos, offer videos and “about us” videos, which include an introductory offer to purchase from your company.

These campaigns are very powerful for kick starting an online marketing program and regenerating awareness and interest in your company and the information and products/services you offer.

A. Establish article directory accounts and additional online video service accounts

There are numerous online video services and article directories where we will establish accounts in 30+ services and directories on your behalf, using the powerful keywords we have researched and profile information we have already created for your business. These accounts are necessary for submitting the campaigns we are creating and for generating organic search engine results.

B. Produce Professional Quality Info-Videos

For your Gold or Premium burst campaigns, we will script, edit and create 14 or 24 videos (each one is 30 seconds to two minutes long) with appropriate transitions, call outs, and background music. These info-videos include a specific offer that directs viewers to visit your mini-Website and/or call your phone number.

C. Produce Professional Articles

We will write professional articles (10 or 20, depending on the campaign you choose) and distribute them for you to key article directories, complete with strategic keywords, which will help them get found in search engines. Each of the articles will link to your mini-Website, adding further relevancy to it.

D. Prepare and Submit Videos and Articles Online

We will properly format each video and article as well as write titles, keyword-rich descriptions and sets of keywords for submitting each video and article to the directories and online services where we have established your accounts. We will submit this content over a period of a few weeks to ensure the best possible results in the search engines.

E. Coordinate Your Campaign with Social Media

We will coordinate your entire campaign with your social media accounts, posting links to each video and article on your Facebook page, sending tweets with similar links for each video and article, posting them on your WordPress blog and sending messages through your LinkedIn profile. All social media links to your campaign videos will go to the videos on your YouTube Channel so as to increase the authority of that channel.

Gold Video & Article Burst Campaign: $3,000
Premium Video & Article Burst Campaign: $5,000

10. Managed Pay-Per-Click Search Engine Sponsored Ads

Another way to drive traffic and increase visibility in the search engines is through paid advertising in the search engines—mainly Google, but also Yahoo! and Bing. This is a complementary strategy that also legitimizes your company when positioned together with organic results in the search engines.

We do the work for you—identify keywords and craft the sponsored ads that drive traffic to your mini-Website. There are three monthly dollar levels or you can specify a different monthly amount you wish us to spend and manage on your behalf. NOTE: A 25% management fee is built into the monthly amount.

Set up and Manage Pay-Per-Click Campaign: $100, $250 or $500/mo

11. Ongoing Management and Expansion

Remember, to the search engines, the Internet is like a giant grocery store. Much of the information online has a “sell by” date on it which means ongoing updates and new content are standard parts of any business’ online marketing and social media program. We manage all of the elements above for your business continuously at the price level you are most comfortable with.

The directories profiles are automatically managed month to month as part of that package so, those costs are not included in the social media and video/article management packages below.

Monthly Package A

Create two new videos and submit to your YouTube Channel, as well as to all the other video services.

Create four new articles, post to your WordPress blog and submit to article directories.

Manage Facebook, Twitter and LinkedIn accounts by creating new posts, tweets and messages 3x per week and coordinating them with video and article activity.

Add four new emails and create one new offer for your automatic email follow up campaign.

Add four new text messages and create one new offer for your automatic test message follow up campaign.

Package A – Monthly Ongoing Management: $1,000/month

Monthly Package B

Create four new videos and submit to your YouTube Channel, as well as to all the other video services.

Create eight new articles, post to your WordPress blog and submit to article directories.

Manage Facebook, Twitter and LinkedIn accounts by creating new posts, tweets and messages daily and coordinating them with video and article activity.

Add eight new emails and create two new offers for your automatic email follow up campaign.

Add eight new text messages and create two new offers for your automatic test message follow up campaign.

Package B – Monthly Ongoing Management: $2,000/month

Monthly Package C

Create eight new videos and submit to your YouTube Channel, as well as to all the other video services.

Create 16 new articles, post to your WordPress blog and submit to article directories.

Manage Facebook, Twitter and LinkedIn accounts by creating new posts, tweets and messages twice daily and coordinating them with video and article activity.

Add 12 new emails and create three new offers for your automatic email follow up campaign.

Add 12 new text messages and create three new offers for your automatic test message follow up campaign.

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