Before we start building your social media and online marketing program for you, we need to create an initial plan for:
- The components—channels and tactics we should use with your markets and how they will integrate with each other,
- The content we need to develop (videos, articles, messages, offers, etc.),
- The order in which we will introduce each channel,
- Estimated costs and target results
It’s likely new opportunities will arise during the course of implementing and managing your program. It’s also likely that some tactics will prove more effective than others. In either case, we will modify the plan accordingly.