Once we have established your presence through your mini-Website, YouTube Channel, directories, blog, Facebook page, Twitter Feed and LinkedIn Profile, it is very effective to create occasional bursts of content and activity to increase visibility and drive traffic. We do this though online video and article campaigns—specifically called Gold and Premium campaigns.
These campaigns rely on a content strategy that emphasizes Q & A format videos that align with terms and solutions your prospective customers search for online. We create ten (Gold package) or 20 (Premium package) videos and articles and distribute them to scores of video hosting sites and articles which drive traffic back to the lead capture mechanism we have built in your mini-Website. The other videos include thank you videos, offer videos and “about us” videos, which include an introductory offer to purchase from your company.
These campaigns are very powerful for kick starting an online marketing program and regenerating awareness and interest in your company and the information and products/services you offer.
A. Establish article directory accounts and additional online video service accounts
There are numerous online video services and article directories where we will establish accounts in 30+ services and directories on your behalf, using the powerful keywords we have researched and profile information we have already created for your business. These accounts are necessary for submitting the campaigns we are creating and for generating organic search engine results.
B. Produce Professional Quality Info-Videos
Web video is one of the most powerful online marketing tools. And we have video content and production strategies that allow us to develop, produce and distribute Web video most effectively and affordably.
For your Gold or Premium burst campaigns, we will script, edit and create 14 or 24 videos (each one is 30 seconds to two minutes long) with appropriate transitions, call outs, and background music. These info-videos include a specific offer that directs viewers to visit your mini-Website and/or call your phone number.
C. Produce Professional Articles
We will write professional articles (10 or 20, depending on the campaign you choose) and distribute them for you to key article directories, complete with strategic keywords, which will help them get found in search engines. Each of the articles will link to your mini-Website, adding further relevancy to it.
D. Prepare and Submit Videos and Articles Online
We will properly format each video and article as well as write titles, keyword-rich descriptions and sets of keywords for submitting each video and article to the directories and online services where we have established your accounts. We will submit this content over a period of a few weeks to ensure the best possible results in the search engines.
E. Coordinate Your Campaign with Social Media
We will coordinate your entire campaign with your social media accounts, posting links to each video and article on your Facebook page, sending tweets with similar links for each video and article, posting them on your WordPress blog and sending messages through your LinkedIn profile. All social media links to your campaign videos will go to the videos on your YouTube Channel so as to increase the authority of that channel.